Design + Illustration + Direction
axe_apollo_iad_robots.png

AXE Apollo

 

AXE Apollo

Mobile game design where users were challenged to guide the Apollo Astronaut to collect cans of AXE while avoiding the evil robot obstacles. The game was part of an interactive iAD that fit into the larger Apollo activation where consumers entered for their chance to receive actual space training.

 
Client: Unilever - AXE // Platform: Apple iPhone iAds // Role: Lead Designer/Illustrator // Agency: BrightLine

 

How to play

Using the internal gyro-sensors of the phone, users tilted their phone to avoid enemy robot obstacles and guide their Apollo Astronaut avatar to collect AXE Apollo Body Spray for extra points and power ups. 

 

Intro Loading Screen

Gameplay

 

More Work