Design + Illustration + Direction
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Cinnamon Toast Crunch

 

Cinnamon Toast Crunch

I brought General Mills’ “crazy squares” to the living room via a simple interactive mini-game. Viewers used their remotes to move the “hungry square” across the screen to “eat up” the seemingly oblivious square on the other end, but things aren’t what they seem, and the hungry square may be in for a surprise when it reaches its intended meal.

 
Client: General Mills // Platform: Roku Ad Network // Role: Art Director, Lead UX Designer // Agency: BrightLine
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Watch Demo

Watch the demo to see how this campaign came to life.


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