Design + Illustration + Direction
Family-Movie-Fun-“The-Good-Dinosaur”.jpg

Disney/Pixar's The Good Dinosaur

 

Disney Pixar
 The Good Dinosaur

To raise awareness for the latest Disney/Pixar film, I designed a robust content hub that featured the latest trailers, character bios, and a diagnostic mini-game. Once in theaters, a new feature was added which allowed viewers to browse show times at neighborhood theaters. Show times were pulled in dynamically making for a highly relevant experience unique to every viewer.

 
Client: Walt Disney Pictures // Platform: Samsung Ad Network // Role: Art Director, Lead Designer, Copy Writer // Agency: BrightLine

Entry Points

Viewers discovered The Good Dinosaur banners in the Samsung Smart Hub which clicked to the full-screen content hub. 


 

Video Gallery (Home Screen)

Viewers watched trailers and exclusive behind-the-scenes clips.

 

 

Character Gallery

Viewers learned more about each of the film’s main characters via biographies and hi-res images.

 

Character Bio Tiles

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Mini-Game (which character are you?)

By answering 3 fun and simple questions, viewers discovered which character from the film they were most like.

 

Sample Results

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Find a Show Time

Once the film was released, viewers browsed local theater and show times dynamically served into the experience, making it easier for them to plan an ideal time and venue to see the film.

 

WATCH DEMO

Watch the demo to see how this campaign came to life.


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