Design + Illustration + Direction
red-bull_wings_thumbnail.jpg

Red Bull Gives You Wings

 

Red Bull gives You WIngS

"Red Bull Gives You Wings" is the annual activation that celebrates Red Bull's diverse roster of athletes. Eager to showcase their athletes on Xbox 360, I designed a hub to house video and image content for 20+ athletes in a slick and easy-to-use interface. Gamers were encouraged to engage with the content to unlock downloadable rewards based on how many videos they watch. With 14+ million video views, the model proved to work for the brand and gamers alike as the campaign received national press attention in AdWeek Magazine.

Client: Red Bull // Platform: Xbox 360 // Role: Art Director, Lead Designer, Project Manager // Agency: BrightLine
 

Home Screen

The welcome video on the left of the screen played on a loop to maximize views, while viewers
scrolled to the right for thumbnails linking to athlete specific pages.


Athlete pages

Gamers could launch a video, download athlete specific rewards, or easily navigate to other pages.
Click to enlarge.


Downloads

Gamers could launch a video, download athlete specific rewards, or easily navigate to other pages.

Red Bull master brand wallpaper Pack

Click to enlarge.


WATCH DEMO

Watch the demo to see how this campaign came to life.


More Work