Design + Illustration + Direction
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Red Bull The Art of Flight

 

Red Bull
The art oF Flight

The Art of Flight features Travis Rice and friends as they travel the globe in search of the most extreme locations to snowboard. I designed an interactive experience where viewers could watch trailers, outtakes, and bonus clips, learn more about each athlete, and for the first time on Xbox, buy the film directly from the branded experience.

Client: Red Bull // Platform: Xbox 360 // Role: Art Director, Lead Designer, Project Manager // Agency: BrightLine
 

Home Screen


Ride with the Athletes

Viewers experienced what it's like to snowboard down a mountain thanks to epic, helmet-mounted GoPro footage. 


Meet the Riders

Viewers learned more about the main cast of athletes via bios and full-screen images.


Follow Us

A dynamic Twitter feed kept viewers in the know with everything Art of Flight.


More Work