Design + Illustration + Direction
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Disney's The Jungle Book

 

Disney's The Jungle Book

Building on the success of previous interactive ad campaigns, I worked with Disney to build excitement for the Jungle Book live-action remake via a robust interactive hub. The hub leveraged the latest trailers and featurette videos, character bios, a diagnostic quiz, and dynamic and more.

 
Client: Walt Disney Pictures // Platform: Samsung Ad Network // Role: Art Director, Lead Designer, Copy Writer // Agency: BrightLine

 

Video Gallery (Home Screen)

Viewers watched trailers and exclusive behind-the-scenes clips featuring voice actors Scarlett Johansson and Bill Murray.

 

 

Character Gallery

Viewers learned more about each of the film’s main characters via biographies and hi-res images.

 

Character Bio Tiles

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Mini-Game (which character are you?)

By answering 3 fun and simple questions, viewers discovered which character from the film they were most like.

 

Results

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Find a Show Time

Once the film was released, viewers browsed local theater and show times dynamically served into the experience, making it easier for them to plan an ideal time and venue to see the film.

 

WATCH DEMO

Watch the demo to see how this campaign came to life.


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