Disney's Wreck It Ralph 2: Ralph Breaks the Internet
Building on the success of previous interactive ad campaigns, I worked with Disney to promote the next installment in the Wreck It Ralph film series. We built excitement and spread awareness for the film via full-length trailers and an introduction to the characters via short bios.
Video Gallery (Home Screen)
Viewers got excited for the premiere by watching the full-length trailer.
Viewers learned more about each of the film’s main characters via biographies and hi-res images.
Character Bio Tiles
Click to enlarge.
Watch the demo to see how this campaign came to life.